ISO/IEC 17025:2017 accredited

Where supplements get proven.

Accredited testing, sensory panels and consumer studies for supplement, functional food and wellness brands, with clinical studies coming soon. From what is in the bottle to what it does in the body.

Get a quote See what we test

Nine certificate scopesIdentity to shelf life, one certificate

Fast5 to 7 business days from sample receipt

One named scientistFrom your brief to the final report

Run by a scientist with 25 years in supplements

ISO/IEC 17025:2017Accredited GLPCompliant cGMPAligned · 21 CFR 111 DSHEAStructure/function

How it works

It starts with a certificate, then goes as far as your claim needs.

Send the sample

Say what you want to prove. A scientist scopes the tests and you ship to one accredited laboratory.

Read the certificate

Every result against its specification, in the format Amazon, Whole Foods and iHerb ask for. Delivered through the client portal.

Design the study

Real consumers use the product at home. The question is fixed before it starts, so the answer can go on the pack.

Print the claim

A number marketing can print, traced to the study design and the statistics behind it.

Every certificate starts with nine scopes

Identity, potency, heavy metals, microbiology and more on one Certificate of Analysis. Standard turnaround 5 to 7 business days from sample receipt; microbiology adds 5 to 7 days.

How is this different from a standard CoA?

Each result is reported against its specification with the method named, and the file is written to the vendor requirements of Amazon, Whole Foods and iHerb, so it is not rebuilt at onboarding.

What do you test?

Identity, potency, heavy metals, pesticides, microbiology, probiotic CFU at time of fill, dissolution and disintegration, physical properties, stability and shelf life.

Where does the sample go?

To the laboratory in Cedartown, Georgia. Intake, testing, second-scientist review, Technical Director sign-off and certificate issuance all happen there.

Hear what people think, before you scale

Blind taste panels, Just-About-Right scoring and side-by-side tests against competitors tell you what to change and which way to move it. Ends in a clear go, optimize or reformulate call.

Can I print these numbers?

No. Discover results are for your team to act on. A printable percentage needs a VALIDATE study, planned in advance to measure that one question.

How big is a panel?

Typically 30 to 75 people over one to seven days, sized to the question you are asking.

Get a number marketing can print

Real consumers use the product at home for 7 to 28 days. The question is fixed before the study starts, people are randomly assigned, and the statistics are written up in full.

How taking part works for participants →

What can the pack say afterwards?

Statements of the shape “81% made it part of their routine” or “preferred over their usual brand”, where your study measured exactly that. The figures here are illustrative; yours depend on your results.

How long does it take?

Studies run 7 to 28 days, and your scope sets your schedule.

Coming soon

Show what it does in the body

From a small pilot study to a randomized controlled trial, independently reviewed and reported in full. Ready-made designs for sleep, stress and mood, and skin.

9:41●●●

Prove · clinical

Collagen peptides · RCT

Randomized, placebo-controlled · IRB reviewed

Primary endpoint · skin hydration

+18% vs placebo

Corneometer · month 3

Participants96 enrolled

DurationSet by the endpoint

StatusReported in full

Claim in review

“Clinically shown to support skin hydration.”

Structure/functionDSHEA

curíProve · illustrative example

Is this a disease claim?

No. Programs are designed to support structure/function claims permissible under DSHEA. curí does not design studies to support disease claims.

How is the trial scoped?

Around your claim. Duration is set by the endpoint. A scientist replies within 24 to 48 hours and scopes the design with you.

Only curí is building all four.

Four kinds of evidence. One team.

Many labs can verify what is in a product. Many research firms can ask people what they think. Many clinical teams can run trials. Many consultants can review claims. curí is building all four in one place, backed by F.A.M.E. Health Labs, the manufacturer, which can also deliver your line as NSF Certified for Sport. Testing, sensory panels, consumer studies and claims strategy are available now; clinical studies are coming soon.

The longer we work on a product, the more we know about it. That, not a contract, is why brands stay.

Analytical testingAccredited laboratory, nine certificate scopes

Retail-ready certificateFormatted for Amazon, Whole Foods and iHerb

Sensory panelsBlind, Just-About-Right scored

Consumer studies7 to 28 days in-home, randomized

Clinical studiesPilot to randomized trials, reported in full Coming soon

Claims strategyClaims360™ evidence gap assessment

StabilityIntegrated Stability360™, T0 to 24 months

One named scientistFrom your brief to the final report

Competitive benchmarkingYour product against 3 to 5 competitors

Get a quote

82% said it fit easily into their training routine

74%would recommend it to a friend

88%would buy it again

110people · 28 days · randomized

Illustrative outputs of a VALIDATE consumer study on a post-workout protein. The statement shapes are real; the figures are examples, not results from any study.

What to expect with curí

Day 1

A scientist reads your brief and scopes the tests your claim needs.

Week 2

Your certificate arrives, formatted for the channel you sell through.

Two scientists reading a printed certificate in a bright laboratory

Month 2

If the claim needs consumers, a study runs next and the number on the pack gets a report behind it.

Certificate values and study outputs shown are illustrative. Turnaround in business days from sample receipt; study duration is set by the design.

Led by a scientist with 25 years in supplements

PhD Pharmaceutical Sciences · USC

Dr. Chioma Ikonte, PhD

Interim Chief Science & Business Growth Officer, F.A.M.E. Health Labs

Twenty-five years leading science, product, quality and regulatory organizations across the supplement industry. Previously at Lief Labs, Melaleuca, SmartyPants Vitamins and Pharmavite. Four patents, four publications.

Learn more

Method notes · from the curí science team

Which claims survive review, and why

Retail, marketplace and legal reviewers all ask the same thing: show me. These notes describe what they check and how the evidence is built.

Analytical & quality · 6 min

“What a retailer actually checks on your Certificate of Analysis.”

Why a certificate written for internal QA gets sent back, and what to bring to the lab first.

Claims substantiation · 8 min

“When a consumer statistic becomes usable on a label.”

The line between a discovery panel and a study whose number can go on the pack.

Microbiology · 7 min

“Probiotic CFU: why ‘at time of fill’ and ‘at expiry’ are different claims.”

Viable count at fill, stability modeling as a separate program, and what to print.

Regulatory · 6 min

“Structure/function, not disease: writing a claim that survives review.”

What DSHEA allows a supplement to say, and how the evidence has to line up behind it.

Stability · 5 min

“Stability that answers the question consumers actually ask.”

Chemistry, micro, physical and sensory on one timeline.

1 / 5

Outcomes a study can measure

Sleep

Stress & mood

Clinical studies are coming soon. Ready-made designs are planned for sleep, stress and mood, and skin; other outcomes are designed around your claim.

Skin, hair & nails

Gut health

Energy

Joint & muscle comfort

Hydration

Metabolic health

Immune support

Women’s health

Sports & recovery

Potency at month 12 · illustrative

98.1% of label claim

Second-scientist reviewand Technical Director sign-off on every result

ISO/IEC
17025:2017

Laboratory in Cedartown, Georgia · reply within 24 to 48 hours

Proof of Product™ programs

Start with one assay or a full evidence case. Every program is scoped to the claim you want to make, then priced per scope.

Quoted per scopestart with one assay

Nine certificate scopes, identity to shelf life
Standard turnaround 5 to 7 business days from sample receipt
Certificates formatted for Amazon, Whole Foods and iHerb
Consumer studies over 7 to 28 days, randomized
Pilot studies and randomized trials, reported in full Coming soon
One named scientist from enquiry to certificate

A scientist replies within 24 to 48 hoursGet a quote

ISO/IEC 17025:2017GLP compliantcGMP aligned

Rates are quoted per scope; two projects with the same name can differ widely.
Rush turnaround of 48 to 72 hours is available on select assays.

7.8/10sleep quality score vs 6.1 placebo

+18%skin hydration at month 3, corneometer

−22%perceived stress score at 4 weeks

Illustrative outputs of curí consumer and clinical studies; clinical studies are coming soon. The endpoint shapes are real; the figures are examples, not results from any product.

Do I need to know which test I want?

No. Describe the claim you would like to make, or the problem you are trying to solve, and a scientist maps it to the tests and studies that support it.

How quickly can I get a Certificate of Analysis?

Standard analytical turnaround is 5 to 7 business days from sample receipt. Rush turnaround of 48 to 72 hours is available on select assays. Every certificate passes second-scientist review and Technical Director sign-off before it reaches you.

Can you help with the claim wording itself?

Yes. Claims strategy sits inside the platform. All programs are designed for structure/function claims permissible for dietary supplements under DSHEA, and for conventional foods and beverages under FDA rules; curí does not design studies to support disease claims.

We are a small brand. Is there a minimum?

You can start with a single assay. You can add scopes and studies as your claims grow.

Know what is actually
in the product

See all nine scopes

[1]

Identity and potency, quantified

Is it what the label says, and how much of it is there? Identity by FT-NIR, potency by HPLC, each result reported against your specification.

[2]

Purity and safety, proven

What should not be there, measured. Heavy metals by ICP-MS, microbiology to USP <2021>, pesticide screens, and probiotic CFU counted at time of fill.

[3]

Performance and shelf life, forecast

Does it dissolve, and does it last? Dissolution to USP <711>, disintegration to USP <701>, and Stability360™ from T0 to 24 months.

Nine certificate scopes: identity, potency, heavy metals, pesticides, microbiology, probiotic CFU at time of fill, dissolution and disintegration, physical properties, stability and shelf life.

What we believe

A supplement should be able to say what it does, and back it.

Most testing is done to pass, not to prove. It answers the laboratory’s question and leaves the shopper’s unanswered.

Verify what is in it. Optimize how people experience it. Validate that they accept it. Prove what it does. That is what curí is for.

Get a quote

ISO/IEC 17025:2017 accredited · Cedartown, Georgia

Start with the claim you want to make

Four kinds of evidenceA scientist replies within 24 to 48 hoursRetail-ready certificate

Get a quote See what we test

Or check your retail readiness in six questions →

Where supplements get proven.